




$619,900
3801 123rd Street, Lubbock, TX, 79423
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$12,000 LIMITED-TIME BUYER INCENTIVE! Qualified buyers may receive up to $12,000 in combined savings on Ventura Homes, including up to $7,500 in builder concessions plus up to $4,500 in lender credit when financing with Revolution Mortgage. Contact the listing agent for more details. Offer available until July 31.* Step into a home where every detail was designed to impress. The Bell floor plan by Ventura Homes is a show-stopping new construction residence in the sought-after Brooke Heights community, delivering luxury, scale, and designer detail in equal measure. Zoned for the award-winning Lubbock-Cooper ISD, this newly completed home blends timeless architecture, exceptional craftsmanship, and curated finishes from the moment you walk in. Offering 4 bedrooms, 2.5 bathrooms, a private office nook, an oversized bonus room, and a rear-entry 2-car garage, the Bell was designed for those who want both sophistication and functionality. Three unique living spaces set this home apart. The traditional living room is anchored by soaring vaulted ceilings, abundant natural light, and a stunning fireplace, creating an inviting atmosphere for everyday living and entertaining. The oversized bonus room offers the perfect space to unwind, whether it's movie night, a playroom, or a second living area. And at the back of the home, a stylish bar room flows seamlessly into the outdoor living space, making indoor-outdoor entertaining effortless. The chef-inspired kitchen doesn't hold back, with custom cabinetry, quartz countertops, professional-grade dual gas ranges with double ovens, dedicated refrigerator and freezer columns, a walk-in pantry, and designer finishes throughout. Tucked away for privacy, the expansive primary suite feels like a spa escape, with a freestanding soaking tub, oversized walk-in shower, dual vanities, and a custom closet designed for both beauty and function. Secondary bedrooms offer generous proportions and abundant storage. Outdoor living is equally impressive, with a sprawling covered patio complete with an outdoor fireplace, overlooking a spacious backyard with plenty of room for a future pool. No-carpet flooring, designer lighting, custom storage solutions, and energy-efficient construction reflect Ventura Homes' commitment to quality in every square foot. Minutes from neighborhood parks, golf courses, shopping, and dining, this home offers the rare combination of luxury, convenience, and thoughtful design in one of South Lubbock's most desirable communities. Schedule your private tour of the Bell today.
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Learn About the Market: Opportunity in Texas




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Texas
Living in Texas means access to four of the nation’s most dynamic metro economies — Dallas–Fort Worth’s corporate and logistics powerhouse, Houston’s global energy and medical hub, Austin’s tech-driven and culturally iconic Live Music Capital of the World, and San Antonio’s historic yet steadily expanding military and healthcare center. The state blends economic scale with cultural significance, rooted in independence, entrepreneurship, and a strong sense of place — from Friday night football to world-renowned barbecue and music festivals. For homebuyers, Texas offers comparatively attainable housing, no personal income tax, and master-planned communities built around space and convenience; for investors, continued population growth, business relocation, and diversified industries create sustained demand across urban cores, suburbs, and emerging secondary markets.
Population Growth
~1.3% annually
Net Migration
Positive
Median Home Price
$283,800
Unemployment Rate
4.3%
Price Trend
Flat
New Permits
158,121
City: Lubbock
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