The Team Behind NAL

Built by people who think real estate should work differently

No Agent List is a real estate technology platform that puts buyers and sellers back in the driver's seat — with the data, tools, and optional expert help to close on their own terms.
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Launch Market

4

User Audiences Served

10%

Platform Cut — We Earn When You Succeed

$0

Traditional Commission Required

Our Mission

Transparency. Access. Control.

The traditional real estate process was designed around agents. We built NAL around the people actually buying and selling homes — giving everyone from first-time buyers to seasoned investors the kind of data and clarity that used to live only behind a commission.

Launching in Texas and expanding nationally, NAL combines deep property data with a flat-fee agent marketplace, so you get expert help exactly when you need it — and pay nothing when you don't.

The founding team

Leadership

Richie Delao

Founder & CEO

Richie Delao

A real estate entrepreneur and product visionary with deep roots in luxury markets across California and Texas, Richie founded No Agent List to democratize access to the data and tools that sophisticated investors have always had. His experience buying, selling, and renovating properties — combined with a sharp eye for where the market was broken — became the blueprint for NAL.

Benjamin Behrooz

Co-Founder & Head of Operations

Benjamin Behrooz

Benjamin co-leads the strategic and operational engine of No Agent List. Bringing a methodical, systems-first approach to every challenge, he ensures that the vision Richie set for NAL translates into a platform that actually works — for users, for agent partners, and for the business. Benjamin's fingerprints are on the infrastructure that holds the company together.

Javier Valencia

Chief Technology Officer

Javier Valencia

Javier is the architect behind the NAL platform — the engine, the data pipelines, and the user-facing product that ties it all together. Leading a talented development team, his work integrating property data infrastructure into a seamless, real-time experience is what makes NAL genuinely differentiated from anything else on the market. When something needs to be built right, Javier and his team build it.

Joella Hopkins

Chief Marketing Officer

Joella Hopkins

Joella shapes how the world sees No Agent List. From brand voice to launch strategy, she's built the marketing and PR engine that introduces NAL to everyday buyers, investors, and the media covering the proptech space. Her instinct for what resonates — and what doesn't — has been central to building a platform people feel compelled to tell others about.

What You Get

Principles that drive every
product decision

01

Radical Transparency

The data that shapes real estate decisions should be available to everyone — not gated behind a commission or a professional relationship. We publish what we know.

02

Help When It Counts

We're not anti-agent. We're pro-choice. Our Flat Fee Agent marketplace exists because sometimes you need an expert on hand — and you shouldn't have to pay 3% for a two-hour job.

03

Built to Last

We're building infrastructure for the long game — technology, data partnerships, and a business model that grows with every user who discovers they don't need to do this the old way.